Stop Sending Out Mass Emails About Your Book through Yahoo and Gmail?
By Guest Blogger Joy Farrington
One of the arsenals in an author toolkit is email marketing. Newsletters and e-blasts are easy to make, helps you stay connected with your readers, and can be very cost effective. I encourage all authors to create an email marketing campaign for their book.
However, I have one huge pet peeve that I hope you’re not guilty of doing. I hate when I receive an email which includes a lonnnnng list of every Tom, Dick, and Harry in that person’s address book. If you are still sending out mass emails by CC –ing (carbon-coping) everyone in your address book-leave me off your list.
Matter of fact, how about we stop sending out mass emails through Yahoo or Gmail. Not only is it considered tacky, it’s also considered spamming.
To stay spam-compliant, email addresses must be invisible to others on your mailing list. In other words, to keep the privacy of your mailing list in tack, Jane@randomemail.com shouldn’t know that John@randomemail.com is also on your list. Not only is the act of sending out a mass email without masking everyone contact information on your list illegal, it’s also unprofessional.
Therefore, it’s time to upgrade the way you communicate with your readers by investing in a company that can help you manage your mailing list while stayinh opt-in compliant. There are several companies to choose from and to help, I’ve listed some of the more popular (and my favorite) ones.
Best Overall Services
When people began scrambling for an email marketing solution, Constant Contact was one of the first companies ready to meet their needs. Constant Contact has prices starting at $15 and has over 400 email templates that you can choose from. Constant Contact also offers online surveys and event marketing services to help you announce and manage your next event (including taking payments). For more information, visit http://constantcontact.com.
Best Templates Designs
My personal favorite is iContact because they offer the best templates, I’ve seen. With over 650+ templates and growing, iContact meets the need of anyone looking to create a distinctive email campaign. iContact also has an online community and gives you the option to automatically archive your newsletters and e-blasts online (a handy tool if anyone ever ask to see your previous newsletters or you would like to archive your newsletters on your website). Prices starts at $9.95 and for more information, visit http://icontact.com.
Best Price in Town
Mail Chimp is different from the other companies because they offer free services for up to 1000 subscribers. If you’re just building up your mailing list or want to test drive email marketing without tapping into your budget, this is the company for you. The only flaw I have with Mail Chimp is they only have a few dozen email templates available. Since I consider myself the Template Queen and can pimp out any template to meet my needs, this is a definite point in the negative column for them. Outside of that, I think they offer a great service at fantastic rates.
Which company do you prefer to use for your email campaigns? Share your favorites here.
Author, Joy Farrington is the CEO of Lit Diva, Inc. a company which specializes in online book marketing. She is also the editor of Nubian Lit News an AA literary based blog and the host of Between the Sheets, an online radio show. Her most noted interview to date was with acclaimed author, poet, and activist, Nikki Giovanni. Currently, Joy Farrington is working on the next book in the A Literary Diva’s Guide series. She lives in Miami, Fl. Websites: http://thebookclubexpert.com, http://litdiva.com, http://nubianlit.com
The Entitlement Factor: “I’m Suppose to Be Published!” Say What?
By Guest Blogger Stacy Deanne
It didn’t take much at all for me to come up with something to write about where this is concerned. Let’s talk about the new breed of unpublished writers and their entitlement attitude.
I’ve noticed there is a new brand of writers who seem to think that someone is supposed to publish their work and they don’t wanna hear anything saying otherwise. Yet what comes along with this attitude is not the normal one that might help gain publication. No, most of these arrogant new writers believe that what they’ve written has either never been done before (yeah right), can’t be done better (don’t make me throw up a corn chip while laughing), or that they’ve gotten some new idea that will change the world.
One thing any writer can’t afford to be is cocky. I don’t care if you’re unpublished, published, best selling, etc. Writing is an industry where you can have a hot book one season and a string of flops the next. The industry and what it wants changes so much that anyone can be whisked out of the flood gates.
But come on, I gotta speak on this. Where do these type of new writers come from? The Planet of Pitiful because they sure as heck aren’t from earth if they think they will get published with this type of attitude. I see a whole new crop of newbies coming up thinking they know everything and thinking they have some “designated” spot for publication or getting an agent. Let me just say a few things because it’s getting out of hand.
1) You’re Not the First to Ever Write That Type Of Book
You aren’t the first to think of what you thought of so don’t think you are. Get over it. If any writer can write something today and think it hasn’t been done, I’d swallow my foot if they can prove it. I’ve found that the main people who claim they are so unique have actually taken some idea that was big a long time ago yet they act like us mere mortals are too stupid to know it.
2) You Are NOT Some Great Undiscovered Talent that Agents and Editors Wanna Keep Down
Because you’ve Written the Most Brilliant Piece of Literature Since Hemingway and they Just Can’t Market It.
Okay I really did throw up the corn chip on this one. No further explanation needed.
3) It’s Not Other People’s Fault if You Can’t Get Published
Why the blame game here? It’s no one’s fault if you can’t get published. It’s not yours either. People need to realize that sometimes publication, especially for a specific book is just not gonna happen. Doesn’t mean it won’t at one point but just might not be when you expected it. Writing is an industry where you cannot try to dictate it and please don’t try to plan it out. You’ll fall short every time and end up disappointed and bitter. That won’t help you.
4) Jealousy of Published or More Successful Authors Gets You Nowhere
Man how pathetic. There are actually newbies who spend their time bashing other writers, some who are their friends just because the publication princess hasn’t kissed them and turned their work into a NYT best selling novel. Hmm. Look you are only hurting yourself if you have this attitude. The best part of being a writer is to be supportive. Rewards come to you that way. Erase the negative energy and hate and concentrate on what you’re doing. It’s not your business what the next author does, how much they sell, what they write, their deals, etc. This leads to a slow painful process of bitterness and once that sets in you will definitely lose your way.
5) It’s Not a Conspiracy to Keep Your Unpublished Novel from the Public!
Come on, dude. It is not that serious. Just because you get rejected (like everyone else has and will) doesn’t mean it’s some conspiracy. Uh, maybe the book needs work. Maybe you can’t write. Maybe it’s just not the right time. The point is you cannot always pinpoint why your novel isn’t getting out there. Sometimes it is you and your writing. But a lot of newbies don’t wanna hear this. They think it’s a knock to their character if you politely say, “This needs work.” When people take the time to help you, they really are trying to do just that. But this jazz about some big world domination thing to keep your little book from being published because it’s so great and people are scared of what it will become, wow…just wow.
Okay you took your breath yet? You probably going, “Stacy’s tripping out. People don’t really act this ridiculous.” Oh yes they do. Just hang around some writing forums and one or two of these folks will pop up. Sometimes they come right behind each other like mindless cockroaches. The moral of this little piece is to check your attitude and outlook. Are you being realistic? Are you really, really doing all you can and working hard? Or are you just expecting it to fall into your lap?
I remember what it was like to be new and I never, ever had this type of attitude. Some people don’t know the difference between confidence and conceit. It is not your right to be published, if it happens it’s because you worked hard and deserve it. No more and no less. It’s really sad that some new writers have killed their destiny before it has a chance to happen because of their attitudes. I always wonder when I meet up with one of these misguided souls, “What planet are you from? Are you for real?”
I’ll ask the next one and see what they say.
Stacy-Deanne is an Award-Winning Crime/Mystery & Interracial Romance Novelist. Author of Giving Up The Ghost Book 1 (Coming 2011 Peace in the Storm Publishing) To learn more, visit: http://www.stacy-deanne.net